Handcrafted with Love

Ali Long Cakes (ALC) Tell's
Your Story 

Bespoke layer cakes, show-stopping cupcakes, and elegant wedding tiers; each one designed around your vision and baked fresh just for you.

Beautiful decorated multi-layer cake with intricate frosting details
What We Create

Bespoke Baking for Every Occasion

From intimate celebrations to grand weddings, every Ali Long Cake is crafted from scratch using premium ingredients and artistic precision.

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Layer Cakes

Our signature creations — tall, stunning layers of moist sponge filled with buttercream, ganache, or fruit compote, finished with hand-piped decorations or modern drip effects.

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Cupcake Collections

Assorted flavours in beautiful wrappers, perfect for parties, corporate events, or bridal showers. Each cupcake is individually decorated to match your theme and colour palette.

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Wedding Tiers

Elegant multi-tiered wedding cakes featuring sugar flowers, gold leaf accents, or minimalist fondant finishes. We work closely with you to design the centrepiece of your reception.

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Birthday Celebrations

Whimsical character cakes, milestone birthday designs, and themed creations that bring joy to guests of all ages. Every detail is customised to reflect the celebrant's personality.

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Dessert Tables

Full dessert table setups including macarons, brownies, cake pops, and mini tarts arranged alongside your hero cake. A complete sweet experience for your event guests.

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Seasonal Specials

Limited-edition flavours inspired by the seasons — spiced pumpkin in autumn, fresh berry in summer, and rich chocolate in winter. Ask about our current seasonal menu.

Baker decorating cakes in a bright professional kitchen
Our Story

Ali Long Cakes was born during the COVID-19 pandemic, at a time when the world was experiencing uncertainty, isolation and loss. While many celebrations became smaller, postponed or looked very different, one thing remained constant; the human need to create beautiful memories with the people we love. What began as a passion for bringing joy during difficult times has grown into a brand dedicated to transforming life's milestones into unforgettable experiences. Every cake we create is a reminder that even in the midst of pain, there is always room for hope, celebration, and love.

Whether it's a three-tier wedding masterpiece or a playful birthday creation, we treat every cake as if it were our own  because we know it will be at the centre of someone's most cherished memories.

7+Years Baking
1350+Cakes Created
5-StarAverage Rating
Kind Words

What Our Clients Say

Don't just take our word for it — hear from the people who've tasted the difference.

"

Ali made the most incredible wedding cake for us — not only did it look like something out of a magazine, but every guest asked where we'd ordered it from. The red velvet with cream cheese filling was absolutely divine.


Sarah & James Mitchell
Wedding — Cape Town, March 2024
"

We ordered 120 cupcakes for our company's anniversary event and they were a massive hit. Beautiful presentation, amazing variety of flavours, and delivered right on time. Ali is incredibly professional and easy to work with.


Priya Naidoo
Corporate Event — Johannesburg, June 2024
"

My daughter's unicorn-themed birthday cake was beyond anything I could have imagined. She literally screamed when she saw it! The attention to detail was remarkable, and the cake itself was so moist and delicious.


Lerato Mokoena
Birthday Party — Durban, January 2024
Get in Touch

Let's Create Something Beautiful

Ready to order or have questions? Reach out and we'll discuss your dream cake over a free consultation.

067 039 2085
hello@alilongcakes.co.za
Virtual Office, Waterfall, Johannesburg

Free Consultation

Every order begins with a conversation. Tell us about your event, your flavour preferences, and your budget — and we'll put together a custom proposal within 48 hours.

Call Us Today